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What answer would you give to the question, "What is the most necessary and important element when considering web design and search engine optimization?" Obviously if you are a designer you will say that their work is more significant, SEO workers on the other hand will argue that optimisation is far vital than the whole look and feel of a website. We could go on with this sort of discussion for ages, but in reality both of these components play a vital and important role in web site production. Let us see what some tipsters have to say when recommending how you should build a beautiful, strong and efficient web site. 1. A good Image is alluring and a must thing for any website. It should catch the users` attention. Images are important, but include them sparingly and not more than 10-20 kB. On one hand, they play a vital function as every picture ysays a 1000 words, on the other, they should not overload the loading weight of your website, thus you be quick and save users` time. 2. Also it is a good thing to combine an image with the web page content. The image should be related to the content and have its own rightful place. Do not fit in images because you can unless it is a necessity. 3. There are several types of images: flash, multi-colored, blinking, black-and-white etc. It is also good to keep continuity of practice, be careful not to use too many flashing gifs as it kills readability and trust in the displayed information. Try also not to hide poor content behind bright and moving animation. This is a poor and not the right strategy try to remember that everything must be qualitative. 4. Of course, you can apply some new layouts and modern approaches, but if I can give you a piece of advice to use standard web layouts. Why? By definition they are simpler, but everything genius is small and simple . Standard web layouts certainly craft a magic result. They are based on definite studies on "how do" websites behave in the internet world. So, better crafted the crafted road. 5. White space is also an important thing to draw your attention to. Insert them where it is necessary, thus you can avoid either too overload an empty site. White space allows you to manage web design and help your web site look perfect. 6. Good graphics are a very attractive tool in a web designers hands. If you have got a skill to provide qualitative graphics, use it well as it attracts visitors to your site. 7. Text size and font must be carefully chosen regarding what is suitable for the web page. Use a common thread of size and colour and an easily readable font and size used in everyday life, as it must be convenient for users` eyes. 8. All banners and advertisements are needed for promotion and support, but they are not the main aim, just a means to an end. So, place them somewhere so as not to destroy the whole look and feel of the webpage, if at all possible. These are just some points that can help you to build a nice web site. Web design Birmingham Company can provide you with the all necessary information on any related topic. SEO Birmingham Company can share their working experience in the web design arena.